Mission

An ideation lab digitizing the small to medium businesses (SMBs)

Ideation research lab

Empower
Learning

Research Based Institute

Learning-in-the-Flow Model
Kurt Fischer, founder of Dynamic Skill Theory at Harvard, argues that skills are not static knowledge assets but develop dynamically through action, context, and support. His work shows that people demonstrate their highest levels of thinking when learning is embedded in real tasks, scaffolded by coaching, and immediately applied—rather than taught abstractly in isolation. This reinforces the case for on-the-job learning, where capability emerges through practice in authentic environments. As Fischer explains, “Development is not a staircase of stages that people climb once and for all; it is a dynamic system that varies across contexts and tasks.”

Overview

SiriusMindShare LLC is a research-based AI, marketing, and innovation institute focused on helping high school & college students, professionals, and small to mid-sized businesses explore real-world problems through applied research and analysis. We specialize in research on SMB marketing & others and study how small and mid-sized businesses can better understand customer behavior, digital presence, outreach, and growth opportunities.

Our flagship programs—Entrepreneurship, Researchship, and MVPship—help learners build startup thinking, strengthen research and analytical skills, and turn ideas into meaningful projects and early-stage prototypes. Through this work, students and professionals gain hands-on experience that supports college applications, career growth, and innovation readiness.